Laura Mulvey believed that men have power over women, "Gaze theory". Furthermore she said women are seen as objects. However she also did look at the 'Male gaze' in different aspects, as she says in some situations women want people to look at them, however males then can tend to see women as an object.
1.)In what videos can we see the 'male gaze' theory? Give an example and explanation?
In this video Kylie Minogue is the 'male gaze', she wears hot pants which show her bum and body on show, leading to male attention. Furthermore she has hr hair down curly, making her look dolled up. However she is in control throughout the video.
2.) Do you believe that women 'experience the text's narrative secondarily?'
I believe that women do experience the text's narrative secondarily, as they are constantly viewed at by men, judged and looked at all the time, how ever I also believe that men can be seen as objects by females.
3.) Does this help with the continuation of sexism?/ Does this suggest that the music industry is corrupt and filled by sexism?
I think music is an element of sexism, possibly a big one for the younger generation, as some may be influenced easily. Furthermore music videos are watched by many, which makes it seem as if its okay for women to be seen as 'male gaze'. However there can be a 'female gaze' women may see a female in a video and admire their figure.
4.) Do you think women play on this stereotype?/why?
Some females may just enjoy the attention in a positive way. Some may have a lack of confidence about self imagine, playing a role may help them to bring their confidence up.
In this video the audience analyzing would expect it to be consistent female control 'Girls we run this, Who run the world? Girls', however the video shows a woman laying on an object in surrounded by a desert, then Beyonce with the female dancers, dressed in suspenders, suggesting there may be 'male gaze'. In addition to this at the end of the video the women salute the males, after the lyrics 'who run the world? Girls' the action to salute may collide with the lyrics.
This Music video may go against the 'Male gaze' theory
Nelly Furtado is very tall in this music video, taller than everyone, including females and males. At the start of the video there are males and females who look as if their all couples in the street. Possibly she wants all the attention to be mainly focused on her, furthermore the lyrics 'bigger the better' could suggest she wants to be noticed for sure. As shown in the video she is in control the whole time, in addition she is dressed in a respectable form throughout, as she wears clothing which covers her head to toe. She doesn't wear clothing which reveals any her shape.
